Yigal Aviv is the CEO of DOCERE Ltd., bringing more than 20 years of leadership experience in the pharmaceutical industry. Throughout his distinguished career, Yigal has held pivotal roles at global healthcare leaders, including Teva, Pfizer, Novartis, and MSD, where he consistently integrated cutting-edge digital technologies to enhance patient care and streamline healthcare delivery.

Commitment to Innovation

At DOCERE, Yigal specializes in practical implementations of Digital and Generative AI solutions designed to significantly enhance patient experiences, support caregivers, and empower healthcare professionals. Drawing from his extensive expertise and industry experience, he uniquely bridges advanced technology with real-world healthcare needs.

Expert Advisor and Educator

As a highly regarded advisor, lecturer, and mentor, Yigal actively collaborates with patient advocacy groups, medical teams, and healthcare institutions, enabling them to leverage Digital and GEN AI solutions effectively. His workshops and lectures focus on improving accessibility, strengthening advocacy efforts, enhancing patient communication, and achieving operational efficiency through Generative AI.

Driven by a passion for innovation and a commitment to human-centered care, Yigal Aviv continues to guide DOCERE in shaping the future of healthcare through transformative technology.

Itai Ben-Shalom is the Chief Technology Officer and Co-Founder of Docere AI, leading the development of cutting-edge generative AI solutions for the healthcare industry. With deep expertise in machine learning, deep neural networks, and AI-driven innovation, Itai has a proven track record of transforming complex technologies into impactful solutions.

Prior to founding Docere AI, he co-founded CityAI, leveraging AI to enhance municipal customer service. He also served as VP Head of AI at Visionary.ai and spent nearly a decade at Mobileye, where he held key leadership roles, driving advancements in neural network algorithms for autonomous vehicle technology.

Itai holds an MSc in Electrical Engineering from Tel Aviv University and a BSc in Computer Engineering from The Hebrew University, both of which he completed with honors.

Liron is the Care Experience & AI Medical Lead of DOCERE. With extensive experience in multiple therapeutic areas, she collaborates closely with CME, pharmaceutical, and health system partners to implement clinical strategies.

Liron has a strong background in AI-driven technologies and a genuine passion for advancing innovation in healthcare. Liron as a Medical Lead is a valuable addition who helps us continue to fulfill DOCERE’s vision: to make healthcare smarter, more efficient, and more human. Her responsibilities also encompass business development, data analysis, and product characterization.

Previously, she held various medical affairs roles in the pharmaceutical industry, working cross-functionally with marketing, access, and regulatory affairs.

Liron holds a Ph.D. in medical science from Tel Aviv University and an M.Sc. in biotechnology from Bar-Ilan University.

As the person in charge of DOCERE’s operational and administrative infrastructure, Sivan specializes in turning plans into action. From optimizing collection processes to managing the organization’s cash flow with precision, she believes that every task has a right way to be done—and she makes sure it gets done.

With over 15 years of experience in administration across various organizations, Sivan has decided to channel her expertise into helping companies streamline and enhance their back-office operations. She brings a unique perspective to organizational change, combining professional consulting with hands-on execution at every level—from team members to senior management and key decision-makers.

Creating Spaces That Support Health & Well-being

Ricky Shkolnik is an interior designer specializing in biophilic design—a design approach that integrates elements of nature into built environments to enhance human health and performance.

With a background in clinical nutrition, and extensive experience in the pharmaceutical and healthcare industries, Ricky uniquely understands both the caregiver’s and patient’s perspectives and that allows her to bridge and design for these two essential groups.

By designing environments that support healthcare professionals in their work while simultaneously promoting healing and comfort for patients, she creates spaces that enhance both cure and workplace efficiency.

The Impact of Biophilic Design on Health

Research shows that biophilic design reduces stress, improves cognitive function, supports emotional balance, and enhances overall physical and mental well-being. Whether in workplaces, healthcare facilities, or residential settings, thoughtfully designed environments can improve focus, increase productivity, and promote recovery.

Ricky brings a unique perspective to every project—health-supportive design—ensuring that each space not only looks beautiful but actively contributes to the well-being of those who live, work, and heal within it.

Expert Advisor & Innovator

Having worked closely with physicians and healthcare professionals, Ricky has a profound understanding of the challenges and needs of medical environments. She collaborates with organizations that provide healthcare and wellness services, offering consulting, lectures, and design solutions that optimize spaces for both employees and patients. By leveraging the science of biophilic design, she helps create environments that foster resilience, comfort, and human connection.

Passionate about transforming interiors into health-supportive spaces, Ricky continues to lead the conversation on how design can positively influence our daily lives.

Designing with Purpose. Communicating with Impact.

Inna Kogan is a graphic designer specializing in branding, web design, and visual communication. With over 15 years of experience, she translates strategic thinking into striking visual identities and communication materials.

Inna combines conceptual clarity, refined aesthetics, and strong storytelling to create visuals that connect emotionally and deliver results. She is known for her sharp eye, precision, and ability to translate complex messages into simple, elegant designs.

Design That Speaks Clearly

With a deep understanding of brand dynamics and user experience, Inna approaches each project as an opportunity to distill essence into form. Whether developing brand language, designing campaigns, or building digital assets—her focus is always on clarity, coherence, and creativity.

Her collaborative nature and high-level execution make her an integral part of any creative process seeking meaningful and effective design solutions.

Creative Insight. Strategic Design.

Colleagues and clients appreciate Inna’s calm presence, strategic mindset, and commitment to quality. Her work reflects not only design excellence but also a deep understanding of business goals and target audiences.

I’ve spent most of my career working in content — first in television, then on digital platforms — learning how to market products, ideas, and lifestyles through videos and articles. Over time, I mastered the art of building audiences around shared interests and creating engagement across multiple platforms.

Today, I create and manage digital content for the health and medical industry — marketing services and products on one hand, and delivering accessible, accurate health information on the other. I specialize in translating complex professional materials into content that truly connects with people, making medical knowledge approachable and empowering.

I believe deeply in health literacy, social marketing, and the power of motivational interviewing as tools for changing health behaviors and improving public health. To me, digital content is the bridge between people and the medical, public health, and pharmaceutical worlds.

I hold a Bachelor’s degree in Sociology and Journalism & Communication, and a Master of Public Health (MPH).

With over five years of experience as a freelance developer, Yossef brings a powerful combination of technical skill and strategic thinking to every project. He specializes in building responsive, user-friendly websites using HTML, CSS, JavaScript, PHP, and WordPress. Alongside his development work, Yossef is an expert in SEO and website optimization, helping clients improve their visibility across search engines and boost performance.